All in Creating great content
Despite the fact that interviewing is the second-most important tool in a journalist’s kit (after the ability to string words together), universities and other education bodies simply ignore the skill of interviewing, as if it cannot be taught. But of course it can.
Our client, like every great organisation, realised the vital importance of content in terms of thought leadership, customer relationships, market relevance and so much more. But they felt as if they could be doing better, and they were right. Here’s what they were doing wrong.
The good news is there’s no real secret to it – it’s not even difficult. Get it right and you’ll likely have a new media partner for life. But get it wrong and you’ll possibly never deal with that editor again.