Editorial from THE HARD WORD has been published by many of Australia's leading magazines and newspapers, from entertainment and lifestyle to business, men's, women's, mass market and custom-published titles.
Our work, however, is not only about brilliant journalism. We have also been commissioned by many organisations to manage and produce their content needs.
Such projects include:
corporate editorial features and executive blogs for Salesforce, CPA Australia, ANZIIF and Ascender
brochure and newsletter copy, online editorial and video scripts for Westpac
newsletter and web copy for Commonwealth Financial Services and Institute of Chartered Accounts Scotland
on-screen film synopses for FOXTEL Box Office
promotional magazines, brochures and research reports for the Australian School of Business (UNSW), McDonald's Australia and the Australian Centre for the Study of Armed Conflict and Society
annual reports for the Seven Network, FOXTEL, Canberra Innovation Network, University of New South Wales and Ronald McDonald House Charities
promotional flyers and website copy for CommInsure, Adrenalin, aussieBum, Guinness World Records, Australia Post and Investa
As with journalism, great copywriting involves a flawless understanding of the audience's wants and needs. Depending on the challenge, success can be as simple as one line that summarises or supports the user's emotional disposition toward a brand or product, or it may be as complicated as an entire magazine, book or website produced to provide as much accurate and useful information as possible to those that want or need it.
Ultimately, successful professional writing is about audience and story.
THE HARD WORD works closely with each client, utilising their knowledge and research to get into the minds of their customers. We often communicate with members of our clients' audiences to develop a deeper understanding of what the market thinks of, and expects from, the business, product or brand.