Leading employment marketplace SEEK knows the value of content and uses data to drive its content decisions. When the business required thought-leadership pieces that could speak directly to the brand’s enormous HR following, they contracted THE HARD WORD to write numerous features around specialist topics.
Create magazine, for members of Engineers Australia, asked THE HARD WORD for a feature story on some of Australia’s great innovations in bioengineering. We spoke with industry leaders and provided a piece of editorial that made their engineers proud - see below.
As a high school English teacher, I am constantly disheartened that so many of the students don’t read. Sadly, research shows that if 10 to 13-year-olds are not reading for pleasure, they are likely to lose the hard-wiring that would have kept them reading as adults. Reading after this age becomes an unnatural chore, affecting their ability to study at a tertiary level and perform well in the workplace.
Dialogue between characters is essential to any novel as it carries out many basic functions. It can set the scene, reveal character, quicken pace, further plot, foreshadow events, divulge a theme, provoke emotion and convey information to the reader. Get it right and you’ll delight publishers and readers.
The good news is there’s no real secret to it – it’s not even difficult. Get it right and you’ll likely have a new media partner for life. But get it wrong and you’ll possibly never deal with that editor again.
The latest research from leading academics at UNSW Business School, one of Australia’s most fiercely respected business schools, is presented for professional for a business audience in BUSINESSTHINK. UNSW commissioned THE HARD WORD to work with its professors to turn their highly academic research reports into stories that are easily digestible by a general business readership.
