As Joni Mitchell sang, “Don’t it always seem to go, that you don’t know what you’ve got ‘til it’s gone”. Staff are missing their workplaces in ways they never imagined. Why is this, and what can be done about it?
All in Creating great content
Thought Leader Insight: Innovating outside the box
Everything we know about innovation suggests the COVID-19 environment might provide the perfect setting for big, new ideas. Why? Because we’re now away from our offices, which typically destroy creativity.
Blog: The interview is the story
Despite the fact that interviewing is the second-most important tool in a journalist’s kit (after the ability to string words together), universities and other education bodies simply ignore the skill of interviewing, as if it cannot be taught. But of course it can.
Blog: Good content vs great content
Our client, like every great organisation, realised the vital importance of content in terms of thought leadership, customer relationships, market relevance and so much more. But they felt as if they could be doing better, and they were right. Here’s what they were doing wrong.
Blog: How to pitch to an editor
The good news is there’s no real secret to it – it’s not even difficult. Get it right and you’ll likely have a new media partner for life. But get it wrong and you’ll possibly never deal with that editor again.