THE HARD WORD has been commissioned by many major organisations to manage their copywriting needs. Such projects include on-screen film synopses for FOXTEL Box Office, promotional magazines and brochures for the Australian School of Business (UNSW), annual reports for such clients as Seven Network Marketing, FOXTEL and Ronald McDonald House Charities, promotional flyers for Austar, website copy for CommInsure, Adrenalin, aussieBum and Investa, and a custom-written book for a current client which, as it is a work in progress, remains confidential.
As with journalism, great copywriting involves a flawless understanding of the audience's wants and needs. Depending on the challenge, success can be as simple as one line that summarises or supports the user's emotional disposition towards a brand or product, or as complicated as an entire magazine, book or website produced to provide as much accurate and impressive information as possible to those who want or need it.
THE HARD WORD works closely with each client, utilising their knowledge and research to get into the minds of their market. We also often communicate with members of our clients' audiences to develop a deeper understanding of what the market thinks of, and expects from, the product or brand.
