Writing

As you can see from our home page, THE HARD WORD's Chris Sheedy has been published by many of Australia's leading magazines and newspapers, from entertainment and lifestyle to business, men's, women's, mass market and client publishing.

But our work is not only about brilliant journalism. We have also been commissioned by many organisations to manage and produce their content needs.

Such projects include corporate editorial features for Salesforce and Ascender, editorial and video scripts for Westpac, newsletter and web copy for Commonwealth Financial Services, on-screen film synopses for FOXTEL Box Office, promotional magazines and brochures for the Australian School of Business (UNSW), McDonald's Australia and the Australian Centre for the Study of Armed Conflict and Society, annual reports for such clients as Seven Network, FOXTEL, Canberra Innovation Network and Ronald McDonald House Charities, promotional flyers and website copy for CommInsure, Adrenalin, aussieBum, Guinness World Records, Australia Post and Investa.

As with journalism, great copywriting involves a flawless understanding of the audience's wants and needs. Depending on the challenge, success can be as simple as one line that summarises or supports the user's emotional disposition towards a brand or product. Or it may be as complicated as an entire magazine, book or website produced to provide as much accurate and impressive information as possible to those that want or need it.

THE HARD WORD works closely with each client, utilising their knowledge and research to get into the minds of their market. We often communicate with members of our clients' audiences to develop a deeper understanding of what the market thinks of, and expects from, the product or brand.