Clicks & bricks: the ultimate mix

Freelance business writer: Chris Sheedy
In The Black magazine
CPA Australia

"Let’s get phygital: How successful retailers blend clicks and bricks"
900 words

Online retailers were once expected to destroy their bricks and mortar cousins. Instead, the two worlds have merged, and that has created a challenge for both.

For many years the bricks and mortar (physical) retail world was seen as the old guard, the quaint shops of yesteryear set to be mercilessly swept away by the trendier, faster moving and more efficient e-commerce start-ups. The current shape of the retail market, however, makes it clear that this is not the case.