Managing passion in business - November 2016

Freelance professional writer - Chris Sheedy
Business Think
UNSW Australia Business School

"Why passion for an organisation is integral to success"
1200 words

Imagine if all your customers were as passionate as fans of a major-league soccer team? How wonderful it would be if they chanted and sang about your brand, if they proudly wore your colours and did everything in their power to ensure the success of your business. READ full story.