Brexit and Australia: what's next? - Dec 2016

Business writer - Chris Sheedy
CA Today
Institute of Chartered Accountants Scotland

"Brexit: What's next for Australia?"
900 words

Some questions are simply too complex for a yes or no answer. READ full story.



Managing passion in business - November 2016

Freelance professional writer - Chris Sheedy
Business Think
UNSW Australia Business School

"Why passion for an organisation is integral to success"
1200 words

Imagine if all your customers were as passionate as fans of a major-league soccer team? How wonderful it would be if they chanted and sang about your brand, if they proudly wore your colours and did everything in their power to ensure the success of your business. READ full story.



Your business: approaching investors - Oct 2016

Freelance business writer - Chris Sheedy
SecurePay Insights magazine
SecurePay

"Funding your business. part 1: Investors"
600 words

When you’re looking for investors, knowing how and when to pitch, and who to pitch to, makes all the difference. CLICK to read full story.


The disappearing business tax cuts - October 2016

Business journalist - Chris Sheedy
CA Today
Institute of Chartered Accountants Scotland


"Australia's tax cut plans in tatters"
600 words

The Coalition’s planned corporate tax cuts have been scuppered by an independent powerbroker, reports Chris Sheedy. READ full story.


Smoke on the water - September 2016

Professional writer - Chris Sheedy
Qantas Spirit of Australia magazine
Qantas

"Then & Now - Eden Palace au Lac"
400 words

As the Montreux Casino burned to the ground in 1971, this lake-edge hotel had a front-row view of smoke on the water and fire in the sky.


Brexit and Australian business - September 2016

Freelance professional business writer - Chris Sheedy
CA Today
Institute of Chartered Accountants Scotland

"Could the UK get a deal down under?"
600 words

How might a new trade deal look between Australia and the UK once Britain leaves the EU? We asked experts for their point of view. READ FULL STORY


The global business guru - August 2016

Freelance business writer - Chris Sheedy
In The Black magazine
CPA Australia

"Why global business demands international experience"
600 words

An appreciation of different business cultures and the value of lifelong learning have helped shape the diverse career of Gordon Naylor CPA, President of Seqirus. READ STORY


An environment for innovation - August 2016

Freelance journalist - Chris Sheedy
Business Think
UNSW Australia Business School

"How innovative behaviour needs a framework to thrive"
1200 words

A new global study explains how employees need structure to be inventive, but also need space to think outside the box. So what does it all mean? READ FULL STORY


Telling a charity's story - August 2016

THE HARD WORD is a very proud supporter of Ronald McDonald House Charities. For five years we have offered our professional skills to the charity.

One annual project is the partnership with Pacific Magazines. Using pages kindly donated by Pacific Magazines, in major newsstand titles such as New Idea and That's Life, we tell the touching and often heartbreaking stories of the work done by the charity. Here is one example of such a page.

Freelance professional writer - Chris Sheedy


The age of soft skills - July 2016

Freelance business writer - Chris Sheedy
Insights & Resources
SEEK

"Why candidates with soft skills are in such demand"
800 words

Technical skills and knowledge are essential for a business to do its job well, but organisations are finally realising that soft skills drive performance. READ FULL STORY


What is a reasonable pay rise? - July 2016

Freelance professional writer: Chris Sheedy
Insights & Resources
SEEK

"What's a pay rise worth?"
800 words

According to new SEEK research, just over one in three Australians expect a boost in pay this year. What ever happened to regular pay rises and bonuses? READ FULL STORY


Ageism alive and well in Australian workforce - July 2016

Freelance professional writer: Chris Sheedy
HR Monthly
Australian Human Resources Institute

"No country for old men (or women)"
1900 words

Ageism in workplaces and in the recruitment process has transformed from a minor issue into a fundamental problem for the Australian economy. Is it time for HR to take the lead? READ ONLINE VERSION


 

Sensory marketing: Colour, texture, crunch... - June 2016

Business Think
UNSW Australia School of Business

"How the colour of food alters perceptions of texture"

Professional writer: Chris Sheedy
1200 words

The manufactured and reassuringly solid clunk of a closing car door is an example of sensory marketing. It is a sound that makes us feel the entire car is safer and better built. Then there is the deep and lustrous scent of chocolate or coffee that pervades various cafes and chocolate stores, even when few of their products actually give off such an aroma. The smell of leather in luxury car showrooms, the scratchy sound when writing with a Sharpie pen, the obviously heavier and darker glass bottles of high-end red wine – they’re all examples of sensory marketing at work. 

Synaesthesia, or the production of an impression on one sense by the stimulation of another, has long been researched by neuroscientists, its results translated into a powerful marketing tool. Those with something to sell are becoming better at utilising it. READ FULL STORY


How to do online marketing - June 2016

Australia Post

"5 ways to market your business"

Freelance business writer: Chris Sheedy
600 words

Email marketing. Google AdWords. Remarketing. Social media marketing. Direct mail. They can all be powerful marketing methods in their own right. But develop a deeper understanding and use each for specific purposes during your online marketing campaigns and you’ll discover the true power of promotion. READ FULL STORY


Business and the 100-year life - May 2016

HR Monthly
Australian Human Resources Institute

"The long and winding road"

Freelance journalist: Chris Sheedy
1400 words

The generation currently entering the workforce is the first for which a 100-year life will be the norm rather than the exception. The HR profession must prepare for the wave of change this will bring, says Professor Lynda Gratton. READ WEB VERSION




When business embraces diversity - April 2016

HR Monthly
Australian Human Resources Institute

"Special Ability"

Freelance business writer: Chris Sheedy
1600 words

The IT world has discovered the value that autistic people can bring to an organisation. But the lessons they are learning about diversity are important for HR professionals in any sector.


During the second world war, the Allied intelligence services utilised unique talents of colour-blind people to their benefit. Aerial photographs of enemy positions had to be analysed to identify the movement and location of troops and weapons. Whether the photos were black and white or colour, camouflage made the positions almost impossible to distinguish. But colour-blind people had spent a lifetime noticing visual differences that are not related to colour, so they spotted camouflaged positions with ease. What had previously been seen as a disability was suddenly recognised as a powerful advantage.

Michael Fieldhouse, the director of federal government and emerging business opportunities for Hewlett Packard Enterprise (HPE), recalls being told about this by his father. It is a story that stuck with him, and is one he uses to illustrate the potency of the project that has been his passion ever since he read a fascinating case study several years ago. The paper was co-authored in 2007 by Professor Rob Austin, at the time working at Harvard Business School. It profiled a Danish not-for-profit called Specialisterne (The Specialists in Danish), which placed people into software testing jobs and roles that were recognised as monotonous and repetitive, but which required great accuracy. Three out of four of Specialisterne’s employees had been diagnosed with some form of Autism Spectrum Disorder (ASD). READ ONLINE VERSION




New angle on change management - March 2016

Business Think
UNSW Australia Business School / AGSM

"When the sins of old changes come back to haunt"

Professional writer: Chris Sheedy
1200 words

Management needs to admit to past mistakes to regain employee trust and rebuild commitment.

It's a business world truism that change is a constant – the rate of market and business transformation is ever-increasing and organisations unwilling to constantly modify themselves are sitting ducks.

The role of the management team, therefore, is very much one of change manager. It sets future strategy, agrees on goals, then goes into the organisation to make those goals a reality. This can often involve asking staff to join them on a process of change. 

But what if such a process was managed ineffectively in the past, if the last change program left certain individuals or members of specific departments with a bad taste in their mouths?

What if the last program resulted in no real change at all or, even worse, violated the organisation's psychological contract with particular teams or staff members? READ MORE


Future of Australian business - March 2016

CA Magazine
Institute of Chartered Accountants Scotland (Global)

"In Conversation: Growth In Australia"
A round-table discussion with 12 of Australia's most powerful financial figures.

Freelance writer: Chris Sheedy
1500 words

A fall in the fortunes of the mining industry plus an ever-changing political landscape may signal tough times ahead for Australian business. Chris Sheedy reports.

A succession of six political leaders over eight years – with Malcolm Turnbull’s dramatic return as prime minister just the latest shift in power – is always going to create challenges. Australia and its economy appear to have cruised through so far, but with demand for its mineral resources falling, trouble is brewing.

Where does “the lucky country” go from here? Does Australia’s current prime minister offer any greater hope than his recent predecessors? And what is the continuing fascination with Australia for the many ICAS members who move there on a three-month secondment, and end up staying for life? READ MORE





Business success secrets - February 2016

Open Colleges website

"Business advice for entrepreneurs: Shark Tank's Janine Allis"

Freelance journalist: Chris Sheedy
1000 words

One of Australia’s switched-on business personalities, Janine Allis knows how to spot a winning idea. We talk to her about her own career journey, the Boost Juice boom and what makes a successful entrepreneur. READ STORY


Selling life to the dying - January 2016

Business Think
UNSW Australia Business School

"Where preventative health products are hard to sell"

Freelance business writer: Chris Sheedy

1200 words

More than 10 million children die each year in developing nations across the globe, according to research co-authored by Sarah Walker, a lecturer in the school of economics at UNSW Business School. Many of these deaths could be prevented by relatively simple measures. Shoes could be worn. Mosquito nets could be put above beds. Soap and clean water could be made more readily available. READ STORY


Women in tech - January 2016

In The Black
CPA Australia

"Five innovative start-ups founded by women"

Freelance writer: Chris Sheedy
1200 words

Women are in the minority in the field of technology, which makes it all the more impressive that these five entrepreneurs have been able to find success with their daring and innovative start-ups. READ STORY


Executive retreats - December 2015

Qantas magazine

"Well-earned breaks"

Freelance journalist: Chris Sheedy
800 words

It's been a busy year for Australia's executives. They share their holiday plans with Chris Sheedy.


IP and innovation - December 2015

Create magazine

Engineers Australia

"How to extract maximum value from innovation"

Freelance professional writer: Chris Sheedy
1700 words

Intellectual property and innovation are inextricably linked, and both are vital for a flourishing economy. Chris Sheedy looks into the IP environment in Australia, and how it compares with the rest of the world.





Expanding internationally - November 2015

Prosper magazine
Mortgage & Finance Association of Australia

"Make the world your oyster"

Business writer: Chris Sheedy
1700 words

There are challenges to entering the rapidly expanding and increasingly sophisticated markets in the Asia-Pacific region but, as some brokers have already discovered, there are significant opportunities.


How to fight a flood - November 2015

Inspire magazine
Institute of Public Works Engineering Australasia

"Holding back the floodwaters"

Freelance writer: Chris Sheedy
1200 words

Flood has long been accepted as a constant threat in the unforgiving Australian environment. But towns are fighting back using a mix of new technology and traditional engineering.