Taking the crap out of crowdsourcing - March 2015

Business Think
UNSW Australia - AGSM

"How to avoid sourcing dross from the crowd''
Freelance journalist: Chris Sheedy
1200 words

Crowdsourcing can be a powerful platform for innovation but it can also attract a deluge of useless submissions that are costly to process. A recent case study reveals how a simple questionnaire can identify the participants you want and weed out the time-wasters. 

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