E-commerce via social media - March 2015

Insights
SecurePay

'Beware the dangers of social media “buy” buttons'
Freelance business writer: Chris Sheedy
600 words

Most major social media platforms like Facebook and Twitter are testing or implementing a “buy” button. But don’t dive in without first checking what’s beneath the surface.


The rise of “buy” buttons on social media networks is an exciting new part of the e-commerce revolution, but retailers should be very careful of – and do their research into – these new buttons, experts warn.