Are some executives more valuable than others? - December 2014

Business Think
UNSW Australia - AGSM

'Just who are the crucial Mad Men?'
Freelance journalist: Chris Sheedy
1200 words

New research into the advertising industry dispels the assumption that the senior executives who cause the most pain to a firm when they leave are those managing external relationships. Forget the stars - it's the back-room execs you really need.