The power of logos - March 2014

Voyeur magazine
Virgin Australia in-flight magazine

"For the love of logos"
Freelance journalist: Chris Sheedy / THE HARD WORD
1700 words

So much more than a graphical mark of an organisation, great logos make an emotional connection, offer a brand promise and tell a story.

There are only two things that have proven powerful enough to stop enemies from killing one another on a battlefield. One is an officla announcement of an end to hostilities. The other is a symbol potent enough to make entire armies cease fire - the Red Cross logo...

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