Three kings of accounting software - April 2014

Public Accountant magazine
Institute of Public Accountants

"Three kings: The leaders in Australian accounting's software war"
Freelance writer: Chris Sheedy / THE HARD WORD
2000 words

The heads of Reckon, MYOB and Xero are helping to mould the future of Australian accounting as they fight for market share.

Over the past five years, the pace of change in accounting software has been astounding. In Australia, much of the innovation has been controlled by three kings of accounting software: Clive Rabie from Reckon, Tim Reed from MYOB and Chris Ridd from Xero. Each is perfectly suited to his role and brand...

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The power of logos - March 2014

Voyeur magazine
Virgin Australia in-flight magazine

"For the love of logos"
Freelance journalist: Chris Sheedy / THE HARD WORD
1700 words

So much more than a graphical mark of an organisation, great logos make an emotional connection, offer a brand promise and tell a story.

There are only two things that have proven powerful enough to stop enemies from killing one another on a battlefield. One is an officla announcement of an end to hostilities. The other is a symbol potent enough to make entire armies cease fire - the Red Cross logo...

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