Christmas at the WWI Front - December 2014

The Sydney Morning Herald / The Canberra Times
Professional writer: Chris Sheedy
1500 words


'The Great War: Christmas at the Front'

The Great War rolled mercilessly onward, but Australian troops often managed to make their Christmas Day just a little bit special.

A few days before Christmas in 1915, Australians at home were presented with wonderful news. Their brothers, sons and fathers in the Australian Imperial Force (AIF), men who had been carrying out a desperate, deadly and ultimately futile eight-month campaign against the Turks, had been evacuated from the Gallipoli Peninsula. Instead of spending Christmas in trenches and facing countless dangers, they would instead be safely ensconced on ships, at the Army base on Lemnos Island or in Egypt. READ ON

Are some executives more valuable than others? - December 2014

Business Think
UNSW Australia - AGSM

'Just who are the crucial Mad Men?'
Freelance journalist: Chris Sheedy
1200 words

New research into the advertising industry dispels the assumption that the senior executives who cause the most pain to a firm when they leave are those managing external relationships. Forget the stars - it's the back-room execs you really need. 



The Conscription Contradiction - November 2014

The Sydney Morning Herald / The Canberra Times

'The Conscription Contradiction'

Professional writer: Chris Sheedy
1500 words

When National Service was reintroduced 50 years ago, it proved to be a surprisingly popular but strangely contradictory political decision.

In 150 interviews conducted with national servicemen - "conscripts" by another name - award-winning writer and UNSW Canberra PhD scholar Mark Dapin says it was not at all unusual for interviewees to be moved to tears as they recalled their experiences.
All had served in Vietnam. Some had seen action and had watched their friends die on the battlefield. Some had supported the war effort in other ways on various army bases.
The strong emotion of interviewees'  some 45 to 50 years after their National Service experience was not related to the level of action they had seen. Nor was it connected to the violence and bloodshed they witnessed. Something else brought the sadness on. Dapin says it was a sense of loss. 

Setting business strategy amidst rapid change - October 2014

Business Think
UNSW Australia - AGSM

"How to set strategy in the face of rapid change"
Freelance journalist: Chris Sheedy
1200 words

Too often, goal setting within an organisation is anchored in the past...
Recently, a client requested a meeting with Andrew Pellow, a partner with Deloitte Consulting. The client’s company was growing 15% year-on-year and experiencing an enviable level of market penetration. The management team had steered the business into the perfect position. So why did they need help?

“I told them I thought their business was very successful and that I had great faith in their management team, so why were they calling me?” Pellow says. 

“Then they told me the problem – they were able to forecast two years into the future and realised their customer base was going to begin to decline. ​They had a problem and they knew exactly what it was. ​That is the perfect starting point for the setting of strategies and goals – with a clearly understood problem."    READ FULL STORY

The gamification of business - October 2014

In The Black magazine
CPA Australia

"Gamers find the lost spark"
Freelance journalist: Chris Sheedy
1500 words
Video game designers and psychologists have long recognised the incredible engagement and motivation that a well designed game can encourage. Now business is taking those lessons and gamifying the workplace.  READ FULL STORY

Making a business partnership work - Sept 2014

In The Black magazine
CPA Australia

"It takes two to tango to make a business partnership work"
Freelance journalist: Chris Sheedy
2000 words

Larry and Sergey. Jobs and Woz. Hewlett and Packard. Procter and Gamble. Ben and Jerry. Some of the world’s most successful businesses were built by partners. But what does it take to make it work?

Although he and his late business partner built what is now the world’s biggest salad retail chain, SumoSalad founder Luke Baylis would never recommend that aspiring entrepreneurs follow his lead.

The partnership and friendship he shared with SumoSalad co-founder James Miller, who died at age 38 in January last year, was an extremely close one based on trust and respect, so the two never felt a need to put any legal or other agreements in place. FOR FULL STORY CLICK HERE

Australia's obsession with WWI - September 2014

The Sydney Morning Herald / The Canberra Times

"A peculiar obsession"
Freelance writer: Chris Sheedy
1500 words
It has been argued by experts both locally and internationally that Australians share a peculiar obsession with World War I and particularly, of course, with Gallipoli. Anzac Day, some say, has become our national day. Rather than a day that commemorates terrible events and the great number of people that died, it has instead taken on an inviolable air of holiness. It has become a sacred day and one from which we, as a nation, have borrowed more than a little of our identity.

SEE FULL STORY

E-commerce in China - August 2014

Insights
SecurePay online magazine

"E-commerce in China: Australian retailers can learn from Alibaba"
Freelance journalist: Chris Sheedy
600 words

If you want to start selling your products or services in China, first familiarise yourself with these eight e-commerce tips from the Australian China Business Council (ACBC). READ MORE

Re-engineering accountancy - August 2014

Public Accountant magazine (cover story)
Institute of Public Accountants

"Building a better accountant"
Freelance business writer: Chris Sheedy
1300 words

Most accountants have the tools required to become far more relevant to the business community. They’re just not sure how to use them. READ MORE


The pinball revival - July 2014

In The Black magazine
CPA Australia

"The Pinball Resurrection"
Freelance professional writer: Chris Sheedy
1000 words

Before Nintendo and prior to PlayStation, pinball machines ruled the roost. Now they’re back with a flipping vengeance. READ MORE


Busting the Anzac myth - June 2014

Uniken magazine
University of New South Wales

"Busting the Anzac myth"
Freelance journalist: Chris Sheedy
2000 words

Has a national obsession hijacked centenary commemorations of the Great War? Chris Sheedy and Steve Offner report.
At a recent conference in the United States, UNSW Canberra military historian Professor Jeffrey Grey found himself at a roundtable discussion in the company of some of the world’s most respected Great War scholars.
As they discussed the centenary of World War I and the commemorations that will begin rolling out on 28 July this year, the panel Chair noted “Australia is without doubt the most aggressive of the centenary commemorators”, Grey recalls.
He was immediately struck by the comment.
“I said to her afterwards that I thought ‘aggressive’ was exactly the right word. We Australians have taken the opportunity of the centenary and are spending something in the vicinity of half a billion dollars on the commemoration,” he says. READ MORE

Off-road fitness - May 2014

Men's Fitness magazine
Odysseus Publishing

"Hot On His Trail"
Freelance writer: Chris Sheedy
2000 words

As people discover the advantages of trail running over its road-based cousin, Chris Sheedy goes bush and finds a sport welcoming a new, international ratings system and even luxe tourism offerings. 

To read more, click images below. 



 

Three kings of accounting software - April 2014

Public Accountant magazine
Institute of Public Accountants

"Three kings: The leaders in Australian accounting's software war"
Freelance writer: Chris Sheedy / THE HARD WORD
2000 words

The heads of Reckon, MYOB and Xero are helping to mould the future of Australian accounting as they fight for market share.

Over the past five years, the pace of change in accounting software has been astounding. In Australia, much of the innovation has been controlled by three kings of accounting software: Clive Rabie from Reckon, Tim Reed from MYOB and Chris Ridd from Xero. Each is perfectly suited to his role and brand...

To read more, click images below:





The power of logos - March 2014

Voyeur magazine
Virgin Australia in-flight magazine

"For the love of logos"
Freelance journalist: Chris Sheedy / THE HARD WORD
1700 words

So much more than a graphical mark of an organisation, great logos make an emotional connection, offer a brand promise and tell a story.

There are only two things that have proven powerful enough to stop enemies from killing one another on a battlefield. One is an officla announcement of an end to hostilities. The other is a symbol potent enough to make entire armies cease fire - the Red Cross logo...

To read more, click images below:






Can a healthy bottom line be consistent with sustainability? - January 2014

In The Black magazine
For strategic business leaders

"Molly Harriss Olson, corporate environmentalist"
Freelance writer: Chris Sheedy / THE HARD WORD
2000 words

It was on board the Greenpeace protest schooner Rainbow Warrior, off the Victorian coast of Australia in 1991, that US activist Molly Harriss Olson – leading a sometimes dangerous campaign to protect a southern right whale calving ground from oil drilling – had an epiphany. Until that time she had believed there were two sides to the problems of environmental protection. Click image for full story...

http://www.itbdigital.com/opinion/2014/02/06/molly-harriss-olson-corporate-environmentalist/

Take a break from your business - December 2013

Business Lounge magazine
Australia Post

"Why (and how!) you should take a break from your business"
Freelance journalist: Chris Sheedy / THE HARD WORD
900 words 

Once upon a time, the business owner who bragged of being too busy to take time off was considered a great success. Not any more! These days, taking a break from the business is recognised as vital for ongoing success. Click image for full story...

http://businesslounge.net.au/2013/12/why-and-how-you-should-take-a-break-from-your-business/

Keep your customers cyber safe - November 2013

Business Lounge magazine
Australia Post

"Protect your customers from cyber crime this Christmas"
Freelance journalist: Chris Sheedy / THE HARD WORD
900 words 

Online retail is growing rapidly and it’s the responsibility of Australian retailers to provide their customers with security and privacy for online transactions. Here’s what you need to think about this Christmas shopping season. Click image for full story...

http://businesslounge.net.au/2013/11/protect-your-customers-from-cyber-crime-this-christmas/