The big business of big data - September 2013

Publication: In The Black
CPA Australia

"Winning Edge"
Freelance business writer: Chris Sheedy / THE HARD WORD
Editor: Deborah Tarrant
2500 words

What does transforming a surf life saver into a Winter Olympian have to do with making businesses more competitive? Plenty, according to the proponents of big data, which is changing the face of entire organisations and industries.



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