A new view of staff engagement - Sept 2013

Publication: Knowledge @ Australian School of Business

"Clear Signals: How Employee Perceptions of HR Management Drive Firm Performance"
Professional writer: Chris Sheedy/ THE HARD WORD
1200 words

Human resources management (HRM) is integral to positive organisational performance, well beyond its traditional day-to-day role in payrolls, job definitions and staffing levels, says Karin Sanders, a professor at the Australian School of Business and director of the Centre for Innovation and Entrepreneurship. The key is in how HRM is perceived within a company and its ability to communicate what is expected of employees with clarity. In industry, firms such as Mi9 position HRM within the top-level leadership to acknowledge the prime importance of its people and company culture.

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The big business of big data - September 2013

Publication: In The Black
CPA Australia

"Winning Edge"
Freelance business writer: Chris Sheedy / THE HARD WORD
Editor: Deborah Tarrant
2500 words

What does transforming a surf life saver into a Winter Olympian have to do with making businesses more competitive? Plenty, according to the proponents of big data, which is changing the face of entire organisations and industries.



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Develop your critical thinking - August 2013

Publication: New Perspectives
ANZ Global Wealth

"Thinking critically"
Professional writer: Chris Sheedy / THE HARD WORD
600 words
The development of critical thinking can make for a powerful tool when delivering financial advice.

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Sourcing info in a digital age - August 2013

Publication: New Perspectives
ANZ Global Wealth

"Information sourcing"
Professional writer: Chris Sheedy / THE HARD WORD
600 words



Word of mouth remains as powerful as ever: it's just being communicated differently. While it's no secret that social media is having a massive impact on consumers in Australia, there is little understanding among businesses as to why.

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Pleasure & pain of the hero CEO - August 2013

Publication: In The Black
CPA Australia


"Heroes at the helm"
Professional writer: Chris Sheedy / THE HARD WORD
Editor: Deborah Tarrant
2000 words




Having a leader whose name is as well known as the brand - think Richard Branson, Oprah Winfrey, the late Steve Jobs etc - can offer enormous power and great danger at once. Chris Sheedy spoke with several ‘hero CEOs’ to find out how they balance the opportunities with the risks.  

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