The power of persuasion in business - June 2013

Publication: In The Black
CPA Australia

"Convincing Argument"
Professional writer: Chris Sheedy / THE HARD WORD
Editor: Deborah Tarrant
1200 words

Everyone depends on persuasion to get a message across, develop relationships and sell products. A US academic has uncovered the key attributes of the successful persuader.

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Hear an ABC Radio interview with Chris Sheedy on the topic of persuasion