The power of persuasion in business - June 2013

Publication: In The Black
CPA Australia

"Convincing Argument"
Professional writer: Chris Sheedy / THE HARD WORD
Editor: Deborah Tarrant
1200 words

Everyone depends on persuasion to get a message across, develop relationships and sell products. A US academic has uncovered the key attributes of the successful persuader.

Read full story

Hear an ABC Radio interview with Chris Sheedy on the topic of persuasion
 

Business stories for SMEs - May 2013

Business Lounge magazine
Australia Post

THE HARD WORD's Chris Sheedy writes business stories on a regular basis for the SME audience of Business Lounge, the online magazine and information source from Australia Post. Here are a few of his latest.

Ten ways to make a great video for your business
The research is in – online video makes a serious difference for businesses. But how do you get it right? Here are 10 tips from an expert.


How to set up an advisory board
Few SMBs have the time or resources to put together a full-time board of directors. Fortunately there’s a far easier and more economical way to make the most of the power of many great minds: an advisory board.

 

An education in Mother's Day Retail
For many businesses Mother’s Day is one of several important retail drivers each year. For Mother’s Day Stall, it’s the only time of the year! Business Lounge spoke to founder Mark Logue to find out how he makes it work.