In business, failure is an option - March 2013

Publication: Knowledge @ Australian School of Business

"Effecting Change: How Allowing For Failure Leads to Success"
Freelance writer: Chris Sheedy
1200 words

The sustainability of an organisation, particularly in times of economic turmoil, is often seen as directly related to its ability to innovate and implement change. But how organisations perceive and react to failure – their failure orientation – is also integral to ongoing viability. According to Australian School of Business associate professor Gavin Schwarz, firms that recognise failure as a stabilising force and as a legitimate aspect of organisational survival will find this perspective can have a positive influence on the overall behaviour of their organisations and, with it, future prospects.

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