Business stories for SMEs - January 2013

Business Lounge magazine
Australia Post

Chris Sheedy from THE HARD WORD has been commissioned to write an ongoing series of highly informative business stories for Business Lounge, Australia Post's web magazine targeting small to medium businesses.

The site is a fascinating read for anybody in business, from one-man bands to managers of departments within major organisations, as it explains detailed ideas in a simple language and demystifies usually complicated topics such as web marketing, customer data measurement, online retail issues and customer profiling.

Here are a few of his recent stories: