Manage your online image - November 2012

Restaurant & Catering magazine
Restaurant & Catering Australia


"A Happy Medium"

Freelance writer: Chris Sheedy

Editor: Rob Johnson

1000 words


In the restaurant business a bad experience can create damaging online results. But there's plenty you can do to avoid an angry blogger.



Marketing within guidelines - November 2012

Bite magazine

"Rules Of Engagement"
Freelance journalist: Chris Sheedy
Editor: Rob Johnson
1100 words


Dentistry is a business, and those that do marketing well are reaping rewards. But Dental Board of Australia guidelines are strict and clear, so how do we walk the fine line between going too far and not going far enough?





Melbourne's foodie godfather - October 2012

Restaurant & Catering magazine
Restaurant & Catering Australia

"Fields Of Gold"

Freelance writer: Chris Sheedy
Editor: Rob Johnson
1500 words

Often referred to as ‘the chef with the Midas touch’, Melbourne’s leading restaurateur Andrew McConnell can’t seem to put a foot wrong. But he says there are several secrets to success in the restaurant game, and most of them have to do with the people around him.