Promotional magazine & website - April 2012

Australian Centre for the Study of Armed Conflict and Society (ACSACS)
UNSW @ Australian Defence Force Academy

Freelance professional writer: Chris Sheedy


When a major, new research centre was being launched within the University of New South Wales at ADFA, the centre's management called on THE HARD WORD's Chris Sheedy to advise on and write all promotional material. This included a glossy, 32-page, colour magazine, a website and posters. Most importantly, complicated academic ideas had to be boiled down without being dumbed down.

Staff within the Australian Centre for the Study of Armed Conflict and Society were thrilled with the result which simply and clearly communicated the direction of the research as well as the innate value of the work being done within the centre, and the institution's world-class research expertise and resources. This was all vital information to convey as the worldwide commemoration of the centenary of the Great War approaches.

Here are some page samples from the colour magazine and website.