What are your people worth? - June 2012

Publication: Knowledge @ Australian School of Business

"People Power: How To Predict A Company's Real Value"
Freelance journalist: Chris Sheedy
Editor: Deborah Tarrant
2000 words

With service and knowledge-based industries now dominating the Australian economy, even greater emphasis is required on human capital. People – and their management skills – determine a company's future value and its share price. Yet regulators and analysts remain substantially focused on yesterday's financial information. In an era of increasing talent scarcity, a company's bench strength in terms of leadership, development and performance must be scrutinised, urge Australian School of Business researchers Loretta O'Donnell and Carol Royal. Want to know what that business will be worth tomorrow? Beyond the profit and loss statements lies a telling set of people indicators. But do analysts know what they are looking for?

Read the full story here

Big business turnaround - May 2012

Publication: Knowledge @ Australian School of Business

"Tesco's Extreme Makeover: A Phenomenal Tale of Turnaround Success"
By freelance business writer: Chris Sheedy
Editor: Deborah Tarrant
2000 words

The turnaround of UK supermarket chain Tesco is an exhilarating success story. In five years, the grocery group reversed its ailing sales and depressed share price to usurp the crown of market leader, Sainsbury's, in one of the world's most cut-throat industries. Tesco transformed itself into a diverse international business and one of the world's largest supermarket groups. Its new competitive edge was substantially created by the data gathered from a customer loyalty card that offered just 1% discount. An analysis of Tesco's transformation highlights the importance of stakeholder management and inventive marketing and uncovers rules for reversing the fortunes of ailing enterprises.

Read the full story here

Promotional magazine & website - April 2012

Australian Centre for the Study of Armed Conflict and Society (ACSACS)
UNSW @ Australian Defence Force Academy

Freelance professional writer: Chris Sheedy


When a major, new research centre was being launched within the University of New South Wales at ADFA, the centre's management called on THE HARD WORD's Chris Sheedy to advise on and write all promotional material. This included a glossy, 32-page, colour magazine, a website and posters. Most importantly, complicated academic ideas had to be boiled down without being dumbed down.

Staff within the Australian Centre for the Study of Armed Conflict and Society were thrilled with the result which simply and clearly communicated the direction of the research as well as the innate value of the work being done within the centre, and the institution's world-class research expertise and resources. This was all vital information to convey as the worldwide commemoration of the centenary of the Great War approaches.

Here are some page samples from the colour magazine and website.