Tips for SME owners - February 2012

Chris Sheedy from THE HARD WORD has been commissioned to write an ongoing series of highly informative business stories for Business Lounge, Australia Post's new web magazine targeting small to medium businesses.

The site is a fascinating read for anybody in business, from one-man bands to managers of departments within major organisations, as it explains detailed ideas in a simple language and demystifies usually complicated topics such as web marketing, customer data measurement, online retail issues and customer profiling.

Here are a few of his stories:

Data Measurement For Customer Retention
Going Global: Logistics & Supply Chain Management Essentials
How To Attract & Retain Customers