Manage your online image - November 2012

Restaurant & Catering magazine
Restaurant & Catering Australia


"A Happy Medium"

Freelance writer: Chris Sheedy

Editor: Rob Johnson

1000 words


In the restaurant business a bad experience can create damaging online results. But there's plenty you can do to avoid an angry blogger.



Marketing within guidelines - November 2012

Bite magazine

"Rules Of Engagement"
Freelance journalist: Chris Sheedy
Editor: Rob Johnson
1100 words


Dentistry is a business, and those that do marketing well are reaping rewards. But Dental Board of Australia guidelines are strict and clear, so how do we walk the fine line between going too far and not going far enough?





Melbourne's foodie godfather - October 2012

Restaurant & Catering magazine
Restaurant & Catering Australia

"Fields Of Gold"

Freelance writer: Chris Sheedy
Editor: Rob Johnson
1500 words

Often referred to as ‘the chef with the Midas touch’, Melbourne’s leading restaurateur Andrew McConnell can’t seem to put a foot wrong. But he says there are several secrets to success in the restaurant game, and most of them have to do with the people around him.





 

Hobart's wild reminder - September 2012

Mariner magazine
Holland America Lines

"Australia, Untouched"
Freelance journalist: The Hard Word's Chris Sheedy
Editor: Drew Limsky
Photos: Chris Sisarich
2000 words

A visit to Tasmania is a wild reminder of what the world once was.




Meaningful annual reporting - September 2012

Ronald McDonald House Charities Annual Report

The Hard Word's Chris Sheedy was responsible for providing the text for the 30th anniversary edition of Ronald McDonald House Charities (RMHC) annual report.

The project involved interviewing 30 people who had been involved with the charity, including family members who had looked after seriously ill children, volunteers, Board members, business executives, celebrities and medical experts.

The result is an annual report that tells a story, a book that offers a true journey through the heart of an organisation - not just a batch of numbers in a lifeless report.

See a few of the pages, below.


Managing for maximum productivity - August 2012

Publication: Knowledge @ Australian School of Business

"The Rise of the Compassionate Leader: Should You Be Cruel to Be Kind?"
Freelance journalist: Chris Sheedy
Editor: Deborah Tarrant
1300 words

Research shows that the trait of compassion in managers and leaders is linked to an organisation's profitability and productivity. However, the important distinction between "compassion" and "kindness" needs to be understood, insists author and leadership expert Geoff Aigner. Leaders demonstrate compassion by taking an honest interest in the positive growth of employees and themselves – and this includes having difficult conversations to ensure development stays on track. On its own, kindness can be short-term and may be counter-productive – a thought-provoking notion for Australian managers who like to be mates with their staff.

Read the full story here

The Hard Word's Chris Sheedy was thrilled to see his feature story flagged as recommended reading by Kevin Evers of Harvard Business Review. See here:


The elusive secret to business success - July 2012

Publication: Knowledge @ Australian School of Business

"What Do They Have That We Haven't? The Power of Intangible Assets"
Freelance journalist: Chris Sheedy
Editor: Deborah Tarrant
1900 words

The elusive secret to business success lies in intangible assets, according to new research from the Australian School of Business. Organisations that perform well in slippery areas, such as leadership, innovation and customer orientation, also outstrip their competition significantly. But as the term suggests, intangible assets are hard to pin down because they fail to fit standard accounting measures. Managers must learn to identify, quantify and continually improve on these assets to create a positive change if those prized hardcore tangibles - including profits and share prices - are going to add up.

Read the full story here

Body language and business - August 2012

Publication: Lexus magazine

"The (Un)Spoken Word"
Freelance writer: Chris Sheedy
Editor: Isaac Wilson
1500 words

Research tells us that actions speak louder than words, but what are your actions, and those of  people around you, saying? Lexus consults with the experts to uncover the secrets of body language.


What are your people worth? - June 2012

Publication: Knowledge @ Australian School of Business

"People Power: How To Predict A Company's Real Value"
Freelance journalist: Chris Sheedy
Editor: Deborah Tarrant
2000 words

With service and knowledge-based industries now dominating the Australian economy, even greater emphasis is required on human capital. People – and their management skills – determine a company's future value and its share price. Yet regulators and analysts remain substantially focused on yesterday's financial information. In an era of increasing talent scarcity, a company's bench strength in terms of leadership, development and performance must be scrutinised, urge Australian School of Business researchers Loretta O'Donnell and Carol Royal. Want to know what that business will be worth tomorrow? Beyond the profit and loss statements lies a telling set of people indicators. But do analysts know what they are looking for?

Read the full story here

Big business turnaround - May 2012

Publication: Knowledge @ Australian School of Business

"Tesco's Extreme Makeover: A Phenomenal Tale of Turnaround Success"
By freelance business writer: Chris Sheedy
Editor: Deborah Tarrant
2000 words

The turnaround of UK supermarket chain Tesco is an exhilarating success story. In five years, the grocery group reversed its ailing sales and depressed share price to usurp the crown of market leader, Sainsbury's, in one of the world's most cut-throat industries. Tesco transformed itself into a diverse international business and one of the world's largest supermarket groups. Its new competitive edge was substantially created by the data gathered from a customer loyalty card that offered just 1% discount. An analysis of Tesco's transformation highlights the importance of stakeholder management and inventive marketing and uncovers rules for reversing the fortunes of ailing enterprises.

Read the full story here

Promotional magazine & website - April 2012

Australian Centre for the Study of Armed Conflict and Society (ACSACS)
UNSW @ Australian Defence Force Academy

Freelance professional writer: Chris Sheedy


When a major, new research centre was being launched within the University of New South Wales at ADFA, the centre's management called on THE HARD WORD's Chris Sheedy to advise on and write all promotional material. This included a glossy, 32-page, colour magazine, a website and posters. Most importantly, complicated academic ideas had to be boiled down without being dumbed down.

Staff within the Australian Centre for the Study of Armed Conflict and Society were thrilled with the result which simply and clearly communicated the direction of the research as well as the innate value of the work being done within the centre, and the institution's world-class research expertise and resources. This was all vital information to convey as the worldwide commemoration of the centenary of the Great War approaches.

Here are some page samples from the colour magazine and website.





Wine and dine in Hawke's Bay - March 2012

Mariner magazine
Holland America Lines

"Design, Then Wine"
Freelance journalist: Chris Sheedy
Editor: Drew Limsky
Photos: Chris Sisarich
2000 words

Every building and vineyard in New Zealand's sun-drenched Hawke's Bay has a story, and rarely is it simple.



Tips for SME owners - February 2012

Chris Sheedy from THE HARD WORD has been commissioned to write an ongoing series of highly informative business stories for Business Lounge, Australia Post's new web magazine targeting small to medium businesses.

The site is a fascinating read for anybody in business, from one-man bands to managers of departments within major organisations, as it explains detailed ideas in a simple language and demystifies usually complicated topics such as web marketing, customer data measurement, online retail issues and customer profiling.

Here are a few of his stories:

Data Measurement For Customer Retention
Going Global: Logistics & Supply Chain Management Essentials
How To Attract & Retain Customers


Natural therapy's rough ride - February 2012

Wellplan magazine
Australian Unity

"Natural Progression"
Freelance journalist: Chris Sheedy
Editor: Becky Wilson
1000 words

Alternative therapies have not always enjoyed a smooth ride across the landscape of Western medicine but, finally, several have earned their place as respected practices with some mainstream health practitioners.



UNSW Research Report - January 2012

School of Humanities & Social Sciences
University of New South Wales @ Australian Defence Force Academy

Freelance professional writer: Chris Sheedy


THE HARD WORD's Chris Sheedy was thrilled to be offered the challenge of writing the entire editorial content for the Research Report magazine for the School of Humanities and Social Sciences within UNSW@ADFA. This included numerous interviews with leading military academics and historians within the School, which is globally recognised as one of the finest military history academies in the world.

"I commissioned Chris to interview key members of my academic staff so that our annual research report would have a distinctive and fresh style, instead of looking like a laundry list of worthy but dull achievements," says Professor David Lovell, Head of School. "The results are beyond my expectations. Chris has brought our research outcomes to life and has given us a valuable tool to profile our School, engage our stakeholders and recruit new research students."