Get internal communications right - September 2011

Knowledge @ Australian School of Business

"Internal Communications: Choosing the Right Way to Share Inside Info"
Freelance writer: Chris Sheedy
Editor: Deborah Tarrant
2300 words

Indicators of good internal communication are also the markers of organisational health. Think staff turnover, morale, sick leave, organisational reputation, performance in the market. But companies tend to spend big on outward-facing marketing and PR, while connecting with staff via desultory emails or boring intranets. Finding the right way to strike up in-house conversations can tap collective mind power and reduce the dreaded email overload, claim experts. A strategic plan is required, though. Experts warn about the risks of mixing messages so everything on the inside seems rosy, while outside all looks bleak.

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