How to make innovation happen - August 2011

Management Today

”Capturing Innovation”
Freelance writer: Chris Sheedy
Editor: Jason Day
1000 words

With competition greater than ever, standards higher than at any other time and social networks that allow customers to virtually make or break a company, innovation is everything. Clients expect to be constantly impressed by the company’s offerings, whether they be products, systems, technology or even office space. Today, when staff have spent years simply attempting to survive the most challenging economic environment in living history, how do we turn attitudes around and allow them to imagine a brave, new world?

Capture Innovation