Defining innovation for business - August 2011

Management Today

"A Question of Innovation"
Freelance business writer: Chris Sheedy
Editor: Jason Day
1100 words

Innovation is a big-ticket item that should be embedded permanently in the DNA of an organisation. It’s not just a brainstorm or a single product development, but rather
 a completely unique and constantly changing way of doing business. A leader or manager who is keen to improve their organisation’s innovation track record is likely to face a lot of tough questions, from above and below. Management Today asked innovation experts to help out and answer common questions surrounding innovation.