How to blog for business - August 2011

Knowledge @ Australian School of Business

”The Top Rule for Hot Bloggers: Hold the Hype”
Freelance business writer: Chris Sheedy
Editor: Deborah Tarrant
1800 words

To blog or not to blog? For professionals and companies intent on high profiles, blogging has become vital in the social media mix. Smart bloggers constantly show thought leadership, share expertise and insights and effectively strike up conversations, and they understand how to roll with punches of public scrutiny. The rewards of open two-way communication with staff and customers far outweigh the risks, they say. Conversely, bad bloggers are fearful, sporadic and hype themselves or their products in a medium keenly sensitised to blog-flog. Newcomers to the blogosphere must know the rules, because the next question is: Can you afford not to blog?

Read more:
http://knowledge.asb.unsw.edu.au/article.cfm?articleId=1454

Who stole Australia’s bananas? - August 2011

Knowledge @ Australian School of Business

”The Price of Trade Protectionism: Yes, We Have No Bananas!”
Freelance journalist: Chris Sheedy
Editor: Deborah Tarrant
1500 words

The overturning of a 90-year ban on the import of New Zealand-grown apples has highlighted Australia's strict trade-protectionist quarantine policies. Researchers at the Australian School of Business say keeping out foreign produce may address competition comfort levels for industry, but often the real losers are consumers. Policymakers must more carefully weigh the benefits of imports against the perceived threats, they insist. Mad cow disease is definitely not worth trifling with, but the cost of an occasional outbreak of fruit-borne disease is far outstripped by the value of benefits that imports bring to consumers. There's food for thought!

Read more:
http://knowledge.asb.unsw.edu.au/article.cfm?articleId=1446

Ronald McDonald House Charities - August 2011

That's Life

"Life's Champion"
Freelance copywriter: Chris Sheedy
500 words

For four years following a horrific accident a teenage sporting hero demonstrated a champion's spirit and in doing so inspired all around him.

How to make innovation happen - August 2011

Management Today

”Capturing Innovation”
Freelance writer: Chris Sheedy
Editor: Jason Day
1000 words

With competition greater than ever, standards higher than at any other time and social networks that allow customers to virtually make or break a company, innovation is everything. Clients expect to be constantly impressed by the company’s offerings, whether they be products, systems, technology or even office space. Today, when staff have spent years simply attempting to survive the most challenging economic environment in living history, how do we turn attitudes around and allow them to imagine a brave, new world?

Capture Innovation

Ronald McDonald House Charities - August 2011

That's Life (advertorial)

"Back from the brink"
Freelance writer: Chris Sheedy
500 words

When he landed deep in a depressive pit, coal miner Murray Brendan found his true calling again by becoming a man for others.


Why do volunteers volunteer? - August 2011

Knowledge @ Australian School of Business

”Not-For-Profit Volunteers: Selfless Or Selfish?
Freelance writer: Chris Sheedy
Editor: Deborah Tarrant
1600 words

Not-for-profit organisations often thrive on the strength of volunteers so understanding what drives people to give time and effort free of charge is vital. Typically, volunteering is considered a selfless, empathetic activity, but quite often the "me" factor is at play. A new study from the Australian School of Business shows the motivations of volunteers vary greatly between age groups and indicates the need for not-for-profits (NFPs) to profile their volunteer bases to understand where gaps exist. Self-interested volunteers can work well, as long as the NFP knows how to wrangle them.

Read on:
http://knowledge.asb.unsw.edu.au/article.cfm?articleId=1451

Short profile piece - August 2011

National Insurance Brokers Association: Insurance & Risk Professional magazine

”Leap of faith”
Freelance writer: Chris Sheedy
Editor: Roslyn Atkinson
400 words
Heather Ritchie

Defining innovation for business - August 2011

Management Today

"A Question of Innovation"
Freelance business writer: Chris Sheedy
Editor: Jason Day
1100 words

Innovation is a big-ticket item that should be embedded permanently in the DNA of an organisation. It’s not just a brainstorm or a single product development, but rather
 a completely unique and constantly changing way of doing business. A leader or manager who is keen to improve their organisation’s innovation track record is likely to face a lot of tough questions, from above and below. Management Today asked innovation experts to help out and answer common questions surrounding innovation.